Kevin Magnussen announces partnership with Danish software company Intellis

Copenhagen, 13 February 2023

– I am thrilled to join forces with Intellis, a cutting-edge Danish tech company revolutionizing the way to do business. As a racing driver, I know the importance of having the right tools and the smartest technology to perform at the highest level. Together with Intellis, we're bringing that same level of efficiency and innovation into the world of procurement. I am excited to see what we can achieve together, says Kevin Magnussen.

With the new agreement, Intellis becomes an official sponsor of Kevin Magnussen, the most successful Danish racing driver in Formula 1, in the 2023 season.

The Formula 1 World Championship is the most prestigious and popular motorsport series with a global audience of more than 500 million fans. Kevin Magnussen will be a significant part of Intellis’ activities in 2023.

Intellis was founded by two former owners of a Danish IT company, and was sold to a large Norwegian group in 2020.

– We have developed ourselves to become a leading player in the development of user-friendly and smart procurement solutions. Thanks to years of experience, team spirit and, not least, our honesty, we have become a fast-growing fine tech company – and this is just the beginning, says Søren Iversen, CEO and Co-Founder at Intellis.

– The enthusiasm you feel when meeting Stig, Søren and the rest of the Intellis team is fascinating. I am honored to be able to contribute to that spirit so that we reach our full potential together. It is the passion for innovation that makes us collaborate towards common goals. I’m looking forward to getting to know the company better and also to meet Intellis’ customers, says Kevin Magnussen.

– By engaging with Kevin Magnussen and Formula 1, we will approach our existing and future customers in new and exciting ways. We will be able to offer our customers an exclusive opportunity to meet Kevin Magnussen online during a race weekend, listening to Kevin talking about tactics and strategies, and only a few hours later watching him racing on TV. We will also invite our customers to meet Kevin Magnussen at one of our events in Denmark, says Stig Larsen, COO and Co-Founder at Intellis.

– We will continue to challenge ourselves to meet the customers' growing demands and needs, and we are determined to ensure that Denmark and the rest of Scandinavia know. That is why we are constantly trying to find unconventional ways to approach and engage with our customers.